Distinguished Alumni Award


Jerome R. Feniger, Jr. 48BA

2002 Service Award

Jerome "Jerry" Feniger, 48BA, went from introducing big band leaders to University of Iowa students to introducing broadcast advertising to the world. After spending his entire career at the forefront of the communications and broadcast industry, Feniger has given back generously to the university that gave him a voice in broadcasting.

Feniger found this voice at Iowa, where, as a communications and theatre arts major, he participated in several University Theatre productions. The young entertainment lover also hosted Rhythm Rambles, a WSUI radio program that gave him the opportunity to emcee dances and meet big band leaders such as Tex Beneke, Woody Herman, and Claude Thornhill.

Feniger transformed his early entertainment interest into a lengthy and fruitful career that began with his first job as an account executive and advertising time buyer for the Biow Company in New York. Many lucrative positions followed. He was a chief time buyer for Cunningham and Walsh in New York City, a sales executive for CBS, and, as an executive of Cowles Communications, he helped the organization expand into broadcast media. From 1965 to 1970, Feniger was vice president of Grey Advertising, Inc.

In 1970, Feniger founded and became president of Horizons Communications, Inc., which owned and operated eight radio and television stations throughout the country. He is managing director of the Station Representatives Association, Inc., past president of the International Radio and Television Society, past chair of the International Radio and Television Foundation, and a member of the founding group of the Museum of Television and Radio.

Throughout these numerous leadership roles, Feniger continues to use his communication skills to connect with others. He serves as the senior director of the Advertising Council and has been deeply involved in assisting various philanthropic organizations with their public service advertising campaigns. He also has been instrumental in helping Iowa alumni find professional success on the East Coast.

Though Feniger did graduate work at Columbia University and New York University, and eventually earned an honorary doctorate from St. John's University, his Iowa affinity remains strong. Actively involved in all of the Iowa alumni gatherings in the New York City area, he is also a former national committee member for the Iowa Endowment 2000 Campaign.

In addition, Feniger has provided generous financial resources for the UI, particularly through the endowed Jerome and Marian Feniger Fellowship in Communication Studies, which offers financial aid to needy and deserving majors who plan to pursue careers in broadcasting.

It seems fitting that a student who made the most of his educational experience to become a broadcasting pioneer is now giving other UI students the chance to do the same.

Feniger is a life member of the UI Alumni Association and a member of the UI Foundation's Presidents Club.


About Distinguished Alumni Awards

Since 1963, the University of Iowa has annually recognized accomplished alumni and friends with Distinguished Alumni Awards. Awards are presented in seven categories: Achievement, Service, Hickerson Recognition, Faculty, Staff, Recent Graduate, and Friend of the University.


Related Content

An Iowa Writers' Workshop alumna uncovers a colorful piece of local history when she renovates her 19th century home.

The UI student-founded nonprofit has launched endeavors like the 10,000 Hours Show, Mission Creek Festival, and Quire.

The Krause Essay Prize and its $10,000 award is presented annually by a unique panel of judges: UI graduate students. Photo: Tim Schoon/UI Office of Strategic Communication Students in the University of Iowa Nonfiction Writing Program's graduate seminar dug into their weekly reading assignments with particular enthusiasm this past spring?and for good reason. By the end of the semester, they were tasked with selecting the best of the bunch for a prestigious award on behalf of a university known for its literary tradition. This marks the 12th year that nonfiction graduate students served as judges for the newly renamed Krause Essay Prize, a national award presented to an essayist who pushes the boundaries of the genre through experimentation, exploration, and discovery. Thought to be the only national literary honor selected by students, the prize is accompanied by a $10,000 award for the first time this year thanks to a new partnership between the UI Nonfiction Writing Program and the Kyle J. and Sharon Krause Family Foundation. Shawn Wen, winner of the 2018 Krause Essay Prize, is the author of A Twenty Minute Silence Followed by Applause. Her writing has appeared in The New Inquiry, Seneca Review, Iowa Review, White Review, and the anthology City by City: Dispatches from the American Metropolis. This year's Krause Essay Prize recipient is Shawn Wen, a San Francisco-based multimedia artist and the author of A Twenty Minute Silence Followed by Applause (Sarabande Books, 2017), a book-length essay on the life of French mime Marcel Marceau. Wen, whom students selected from a pool of 14 nominees, accepted her award at a ceremony in September in the Old Capitol Senate Chamber. Nicol?s Medina Mora Perez, a third-year MFA student from Mexico City, was among the prize judges in the spring seminar taught by author and Nonfiction Writing Program director John D'Agata (98MFA). Perez said that beyond discussing the merits of the nominated essays each week, class conversations revolved around how they define essay writing and the type of nonfiction they wanted to champion as representatives of the UI. By serving as judges, Perez says, students had the opportunity to read a broad selection of contemporary nonfiction that they may not have otherwise sought out. "By the end of the semester I had a clearer idea of the sort of work that people are publishing today, which includes stuff that I'd like to imitate and stuff that I'd rather not," Perez says. "I guess it's a bit like watching the World Cup with your soccer teammates: You see moves that you think are cool and want to steal for your own gameplay, but you also notice pitfalls that you should learn to avoid." Wen says she's been "over the moon" since learning she was selected as this year's Krause Essay Prize winner. A producer for Youth Radio in Oakland, California, Wen says discovering essay writing "was very much like falling in love" and has long admired the UI's approach to the genre. "When I started writing essays, I felt like all these dusty windows in my brain were opened, letting in light and fresh air," she says. "It's incredibly meaningful to me that my writing has been recognized by this program and its students." D'Agata dreamed up the prize in 2007 as a way to introduce his students to high-caliber essay writing and the many forms it can take. The professor asked colleagues from around the country to recommend their favorite essays from the past year, which he then compiled into a reading list for his seminar. As an added twist, D'Agata noted that submissions could be from any medium?including radio and film?as long as they were "essayistic." To give class discussions a sense of consequence, D'Agata had students evaluate each piece at the end of the semester and select a single award winner. Author Aaron Kunin received the inaugural Essay Prize, as the award was previously known, and it soon became an annual tradition. D'Agata's seminar students spend the semester dissecting the pieces, giving presentations, and writing critiques for the The Essay Review, the Nonfiction Writing Program's national magazine. Over the years, the class has crowned winners as varied as poet?Claudia Rankine, science writer Oliver Sacks, performance artist Sophie Calle, and the producers of Radio Lab. A current group of 14 writers and artists from around the nation serve as the nominating committee, includes luminaries like Roxane Gay, Leslie Jamison (06MFA), and Kiese Laymon. "In the U.S. we do a great job teaching students about the powers and pleasures of reading and writing?poetry and fiction, but not so much with essays," says D'Agata, who in 2016 published an anthology titled The Making of the American Essay. "Essays are often an afterthought in literature classes in America." In 2017, the Kyle J. and Sharon Krause Family Foundation made a $500,000 donation to bolster the endowment of the UI Nonfiction Writing Program?the largest gift in the distinguished program's history. Founded in 1976, the Nonfiction Writing Program, a graduate program within the Department of English, is regularly ranked among the best in the nation and has launched the careers of alumni who have gone on to write for magazines like the New Yorker, Rolling Stone and Harper's. "The Krause Foundation is about giving back and giving forward," says Elliott Krause (14MFA), a Nonfiction Writing Program alumnus who now works at the Wall Street Journal. "Helping fund the Essay Prize is a rare chance to do both. Eleven Krauses and counting have graduated from the University of Iowa; the Krause Essay Prize is a way to both express our gratitude for all Iowa has given us and be a champion for the arts." The support from the Krause family has not only allowed the program to award a cash prize for the first time, but also to invite winners to campus to present their essays and spend time with students and faculty. When Wen visited in late September, she taught a series of master classes for nonfiction students. D'Agata says that the foundation's support further legitimizes the idea of a student-driven award and its importance to the literary world. "It's also helping to bring attention to the entire genre," D'Agata says. "There are a lot of awards out there for works of fiction and poetry, but very few awards for essays. This award is saying, 'essays are awesome.' If you're an essayist, you don't hear that very?often. The Krause Foundation is helping to fix that." Krause Essay Prize Winners The UI Nonfiction Writing Program has awarded a national essay-writing prize annually since 2007. With support from the Kyle J. and Sharon Krause Family Foundation, the award was renamed the Krause Essay Prize this year. For more on the prize, visit krauseessayprize.org. 2018: Shawn Wen, A Twenty Minute Silence Followed by Applause 2017: Peter Middleton and James Spinney, Notes on Blindness 2016: Oliver Sacks, Gratitude 2015: Claudia Rankine, Citizen 2014: Sophie Calle, The Address Book 2013: David Rakoff, Waiting 2012: Lauren Redniss, Radioactive 2011: Judith Schalansky, Atlas of Remote Islands 2010: Jad Abumrad and Robert Krulwich, New Normal? 2009: Mary Ruefle, The Most of It 2008: Joshua Raskin, I Met the Walrus 2007: Aaron Kunin, Secret Architecture

The mission of Senior College is to provide high-quality educational opportunities for seniors.

We use cookies to understand how you use our site and to improve your experience. By continuing to use our site, you accept our use of cookies in accordance with our Privacy Statement unless you have disabled them in your browser.